Gregory S. Berns
Distinguished Professor of Neuroeconomics and
Director of the Center for Neuropolicy
and Facility for Education and Research in Neuroscience (FERN)
Professor in Psychology
Department, Emory University
Ph.D. University of California, Davis, 1990
M.D. University of California, San Diego, 1994
current research uses fMRI to study canine cognitive function in
awake, unrestrained dogs. The goals of these projects are to
non-invasively map the perceptual and decision systems of the dog's
brain and to predict likelihood of success in service dogs. I also use
diffusion tensor imaging (DTI) to reconstruct the white matter pathways
of a wide variety of other mammals, including dolphins, sea lions,
coyotes, and the extinct Tasmanian tiger.
research was aimed at understanding the neurobiological basis for
individual preferences and how neurobiology places constraints on the
decisions that people and animals make. We used fMRI to measure
the activity in key parts of the brain involved in decision
making. For example, we have used this activity to predict the
commercial success of popular songs – the first prospective
demonstration in neuromarketing. These results have found application
in understanding common stock investing errors, and more recently, in
the stock market’s reaction to earnings announcements. We have
also studied decision-making over “sacred values” in the brain and its
implications for terrorism.
- Berns GS, Brooks AM, Spivak M: Functional MRI in awake
unrestrained dogs. PLoS One
7(5):e38027, 2012. Link.
- Berns GS, Blaine K, Prietula MJ, Pye BE: Short
and long term effects of a novel on connectivity in the brain. Brain Connectivity
3:590-600, 2013. Link.
- Berns GS, Brooks AM, Spivak M: Scent of the
familiar: an fMRI study of canine brain responses to familiar and
unfamiliar human and dog odors. Behavioural Processes,
- Barton J, Berns GS, Brooks AM: The neuroscience
behind the stock market's reaction to corporate earnings news. The Accounting Review, 89:1945-1977, 2014.
- Pincus M, LaViers L, Prietula MJ, Berns G: The
conforming brain and deontological resolve. PLoS ONE, 9(8):e106061, 2014. Link.
- Cook PF, Spivak M, Berns GS: One pair of hands
is not like another: caudate BOLD response in dogs depends on signal
source and canine temperament. PeerJ, 2:e596, 2014. PDF. Link.
- Berns GS, Cook PF, Foxley S, Jbabdi S, Miller
KL, Marino L: Diffusion tensor imaging of dolphin brains reveals direct
auditory pathway to temporal lobe. Proc. R. Soc. B, 282:20151203, 2015. Link.
- Berns GS, Brooks AM, Spivak M, Levy K: Functional MRI in awake dogs predicts suitability for assistance work. Sci Rep 7:43704, 2017. PDF. Link.
- Berns GS & Ashwell KWS: Reconstruction of the cortical maps of the Tasmanian tiger and comparison to the Tasmanian devil. PLoS ONE 12(1):e0168993, 2017. PDF. Link.
Requests: Please contact Elaine Justice at 404-727-0643 or firstname.lastname@example.org
More About Me ...
Gregory S. Berns, MD, PhD
36 Eagle Row
Email: gberns (at) emory (dot) edu