Gregory S. Berns
Distinguished Professor of Neuroeconomics and
Director of the Center for Neuropolicy
and Facility for Education and Research in Neuroscience (FERN)
Professor in Psychology
Department, Emory University
Ph.D. University of California, Davis, 1990
M.D. University of California, San Diego, 1994
research is aimed at understanding the neurobiological basis for
individual preferences and how neurobiology places constraints on the
decisions that people (and animals) make -- a field now known as neuroeconomics. To
achieve this goal, we use functional MRI to measure the activity in key
parts of the brain involved in decision making. We then link these
activity traces to various phenotypes of decision making. For example,
we have used
this activity to predict the commercial success of popular songs – the
first prospective demonstration in neuromarketing. These results have found application in
understanding common stock investing errors, and more recently, in the
stock market’s reaction to earnings announcements. We are also
studying decision-making over “sacred values” in the brain and its
implications for terrorism.
And finally, we are using fMRI to study
canine cognitive function in awake, unrestrained dogs. The goals of
these projects are to non-invasively map the perceptual and decision
systems of the dog's brain and to predict likelihood of success in
- Berns GS, Brooks AM, Spivak M: Functional MRI in awake
unrestrained dogs. PLoS One
7(5):e38027, 2012. Link.
- Berns GS, Blaine K, Prietula MJ, Pye BE: Short
and long term effects of a novel on connectivity in the brain. Brain Connectivity
3:590-600, 2013. Link.
- Berns GS, Brooks AM, Spivak M: Scent of the
familiar: an fMRI study of canine brain responses to familiar and
unfamiliar human and dog odors. Behavioural Processes,
- Barton J, Berns GS, Brooks AM: The neuroscience
behind the stock market's reaction to corporate earnings news. The Accounting Review, 89:1945-1977, 2014.
- Pincus M, LaViers L, Prietula MJ, Berns G: The
conforming brain and deontological resolve. PLoS ONE, 9(8):e106061, 2014. Link.
- Cook PF, Spivak M, Berns GS: One pair of hands
is not like another: caudate BOLD response in dogs depends on signal
source and canine temperament. PeerJ, 2:e596, 2014. PDF. Link.
- Berns GS, Cook PF, Foxley S, Jbabdi S, Miller
KL, Marino L: Diffusion tensor imaging of dolphin brains reveals direct
auditory pathway to temporal lobe. Proc. R. Soc. B, 282:20151203, 2015. Link.
A Neuroscientist and His Adopted Dog Decode the Canine Brain
Published by Amazon New Harvest (October 2013)!
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More About Me ...
Gregory S. Berns, MD, PhD
36 Eagle Row
Email: gberns (at) emory (dot) edu